- 1912 Mario Fornaca purchases a French Bread Bakery in San
- 1910-1920 Mario and Maria Fornaca have 3
children; Louisa, Felice and Frank Fornaca.
- They build their home behind the bakery.
- 1930s During the depression, the bakery is near foreclosure.
With the sheriff ready to padlock the doors, the delivery drivers
collect enough money to bring the account up to date.
- 1940s During WW II, workers are scarce. Mario hires
workers from Mexico. He houses the employees and makes sure their needs
are met. After the war, Mario sponsors the employees for US
citizenship, changing their futures forever. The employees and 2
generations afterwards worked for the bakery.
- 1950s Mario sells bakery to sons Frank and Felice who change
the name to Town Talk Baking Co. The bakery begins making bread for
FedMart Dept. stores, (run by future Price Club owners)
- 1965 After a disappointing visit to a car dealership, the
Fornaca's believe they can better manage one and pursue purchasing a
- In the fall of 1965,
they open Frank Lincoln-Mercury and Frank Toyota at 1200 National City
- 1973-1978 In 1973, the third generation of
Fornaca's begin working in the Fornaca bakery and at Frank Motors.
- In 1978, the bakery changes their name to Holsum
Baking Company of California, and Bohemian Hearth Bread is launched and
is their most successful product line ever.
- 1985 Frank Motors Group continues to grow with the purchase
and opening of Frank Hyundai.
- 1997 Due to changes
in Ford's marketing plan, Ford buys back the Lincoln Mercury franchise.
- 4th generation family members start working in the
- 1997 Marco Fenelli
- 2000 Joel Fornaca
- 2003 Monica Fenelli
- 2011 Marianna Fenelli Khouri
- 2003 In May, Frank Scion opens for business as a division of
the Toyota franchise. Ground breaking ceremony for expansion of Frank
Toyota. A 16,000 sq. ft. addition is designed for the
- 2003 3rd Generation purchases Fornaca,
Inc., of which Frank Motors Group is the principal business, continuing
the Fornaca family business legacy in San Diego.
2011 to present Frank Subaru is added as the latest franchise to the
Frank Motors Group, at a remodeled facility located at 2940 National
City Blvd. The dealerships start the Centennial celebration of 100 years
of Fornaca family business in San Diego.