Frank Toyota is a family-owned business that has been operating for over 60 years, with our doors opening back in 1965.To this day, we continue to be family-owned and operated with 7 family members managing the Frank Toyota day-to-day operations and with 10% of our employees having been with us for over 20 years.
From our location in National City, CA, we here at Frank Toyota are thrilled to serve all surrounding areas with our unique and high-quality automotive service. That includes Chula Vista, San Diego County, and other nearby areas in Southwest California. To get started, please feel free to browse through our online inventories, check out our service department, and read some reviews while you’re at it. If you have any further questions, please contact us and we’ll be glad to help!
Frank Toyota is proud to be the only Toyota Dealer San Diego certified as a J.D. Power 2019 Dealer of Excellence.
J.D. Power 2019 Dealer of Excellence | San Diego County
The J.D. Power Dealer of Excellence ProgramSM reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today's consumer expectations. Not all dealerships can qualify. Those that do must pass a three-step process:
First, J.D. Power uses feedback from more than 25,000 consumers like you to limit the percentage of eligible dealerships by brand. In other words, we consider proportionally more dealerships from top-performing brands for Dealer of Excellence. Second, interested dealerships must rank among their brand's top performers in key customer satisfaction areas consistent with measurements found in J.D. Power's Sales Satisfaction Index (SSI) StudySM. Finally, qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to:
Listing vehicle inventory and pricing on the dealership website.
Negotiating in an efficient and transparent manner.
Offering a fair trade-in value
Presenting a clear and easy-to-understand F&I product menu
In addition to a family focus, the Frank Toyota team takes great pride in contributing to and taking a deeper role within our community. Our past and current community involvement efforts include Big Brothers and Big Sisters of San Diego County, Veteran’s Village of San Diego, Jack Robinson Family YMCA, Rainy Children’s Hospital, and many more within the National City, CA area.
With a customer-centric approach, we take great effort to make our service streamlined and our dealership environment comfortable and welcoming. Amenities for our waiting room include coffee, popcorn, and a variety of other snacks. Additionally, we’d like to point out that we’re dog-friendly dealership! Visiting dogs can get an ID tag at our reception desk while saying hello!